FP&A ProfileMid-Market

Cube

Cube is a spreadsheet-native FP&A platform that connects to Excel and Google Sheets, offering centralised data, version control, and collaboration without replacing existing workflows.

Founded

2018

Headquarters

New York, USA

Avg. Rating

3.7 / 5

Best For

Mid-market organisations

Overview

What is Cube?

Cube occupies an interesting middle ground in the FP&A market -- it connects to the spreadsheets finance teams already use (both Excel and Google Sheets) while adding a centralised data layer, version control, and collaboration features.

Unlike Vena, which is exclusively Excel-native, Cube also supports Google Sheets, making it attractive to organisations using Google Workspace. The platform focuses on eliminating the pain points of spreadsheet-based planning -- data inconsistency, version control issues, manual data entry -- while preserving the flexibility and familiarity of spreadsheets.

Cube has gained traction with mid-market organisations that want more structure than bare spreadsheets but less complexity than full enterprise FP&A suites. However, its modelling capabilities are inherently limited by its spreadsheet-dependent architecture.

Feature Ratings

How does Cube score?

Rated across six key criteria for FP&A teams.

Budgeting
4
Forecasting
3
Reporting
4
Ease of Use
5
Value for Money
4
UK Support
2
Overall Average
3.7

Pricing

Cube Pricing

Mid-market pricing starting from approximately GBP 1,500-3,000 per month depending on features and user count.

Best For

Mid-market organisations (100-1,000 employees) using Excel or Google Sheets for planning that want centralised data and governance without changing tools.

Strengths

  • Supports both Excel and Google Sheets, unlike most competitors that are Excel-only
  • Very fast implementation with minimal disruption to existing workflows
  • Centralised data source eliminates version control and data consistency issues
  • Modern, clean interface for managing spreadsheet-based planning processes
  • Good pre-built templates for common FP&A workflows

Weaknesses

  • Modelling depth limited by spreadsheet-dependent architecture
  • Complex scenario analysis less capable than purpose-built planning engines
  • Limited cross-functional planning beyond finance
  • Very limited UK market presence and local support
  • May be outgrown by organisations with increasing modelling complexity

Compare

How does Cube compare to Grove FP?

Grove FP is purpose-built for small and mid-sized businesses that need real FP&A capabilities -- budgeting, forecasting, workforce planning, and reporting -- without enterprise complexity or six-figure contracts.

FAQ

Frequently Asked Questions about Cube

Looking for an alternative to Cube?

Grove FP is built for small and mid-sized businesses that need real FP&A capabilities without enterprise complexity or pricing.