Last updated: 22 February 2026

Cookie Policy

How we use cookies and similar technologies to improve your experience

Essential Cookies

Required for core site functionality and security

Analytics Cookies

Help us understand how visitors use our site

Functional Cookies

Remember your preferences and settings

What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

Grove uses cookies and similar technologies (such as local storage) to provide, secure, and improve our financial planning platform and marketing website.

1. Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary for the website to function. They enable core functionality such as security, session management, and accessibility. You cannot opt out of these cookies as the website would not function properly without them.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use these to analyse usage patterns and improve our services.

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences and display options. If you do not allow these cookies, some features may not function properly.

2. Cookie Details

The table below lists cookies used on our website:

Cookie NameProviderPurposeDurationType
grove_sessionGroveMaintains your session state and authentication statusSessionEssential
grove_preferencesGroveStores your site preferences such as theme and display settings1 yearFunctional
grove_consentGroveRecords your cookie consent preferences1 yearEssential

3. How to Manage Cookies

You have several options for managing cookies. Please note that disabling certain cookies may affect the functionality of our website.

Browser Settings

Most web browsers allow you to control cookies through their settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Cookies and Site Permissions

4. "Do Not Sell My Personal Information" (CCPA)

Under the California Consumer Privacy Act (CCPA) and similar US state privacy laws, you have the right to opt out of the "sale" or "sharing" of your personal information. While Grove does not sell your personal information in the traditional sense, certain uses of cookies and tracking technologies may constitute a "sale" or "sharing" under the broad definitions used by these laws.

How to Opt Out

You can exercise your right to opt out through the following mechanisms:

  • Cookie Preferences: Use our cookie consent banner (displayed on your first visit) to disable non-essential cookies. You can update your preferences at any time by clicking "Cookie Settings" in the footer.
  • Global Privacy Control (GPC): We honour GPC signals from your browser. When we detect a GPC signal, we automatically treat it as a valid opt-out request. You can enable GPC in supported browsers such as Firefox, Brave, or via browser extensions.
  • Email Request: Send an email to privacy@grove.financial with the subject line "Do Not Sell" and we will process your request within 15 business days.

What Happens When You Opt Out

When you opt out of non-essential cookies or we detect a GPC signal:

  • Analytics cookies will be disabled; we will not collect behavioural data via third-party analytics tools.
  • Functional cookies that remember preferences may be disabled, which could affect your experience.
  • Essential cookies required for security and core functionality will remain active, as they are exempt under the CCPA.
  • Your opt-out preference is stored locally and honoured on subsequent visits.

Authorised Agents

California residents may designate an authorised agent to submit an opt-out request on their behalf. The agent must provide written authorisation from the consumer and, in some cases, we may require the consumer to verify their own identity directly.

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last updated" date at the top.

Contact Us

If you have any questions about our use of cookies, please contact us at privacy@grove.financial.

For more information about how we handle your personal data, please see our Privacy Policy.

We aim to respond to all enquiries within 48 hours.