Modelling

What Is Funding Round?

A funding round is a discrete event in which a company raises capital from external investors in exchange for equity or convertible instruments. Rounds are typically named by stage — pre-seed, seed, Series A, B, C, and beyond — with each stage reflecting the company's maturity, validation milestones, and capital requirements.

In Depth

Funding rounds punctuate a startup's growth journey, providing the capital needed to reach the next set of milestones. Each round represents a negotiation between the company (seeking capital) and investors (seeking returns), with the valuation reflecting the market's assessment of the company's potential.

Typical UK funding stages include: Pre-seed (£50K-£500K — idea and early product development, funded by angels and pre-seed funds), Seed (£500K-£3M — product-market fit and early traction, funded by seed VCs and angels), Series A (£3M-£15M — proven model, scaling, funded by venture capital), Series B (£15M-£50M — rapid growth, market expansion, funded by growth-stage VCs), and later rounds for continued scaling.

Each round involves several financial elements that FP&A teams must model: the amount raised, the pre-money valuation (which determines dilution), the post-money valuation, the share price, the number of new shares issued, and any investor rights (liquidation preferences, anti-dilution, board seats).

FP&A teams support fundraising by building the financial model that underpins the investment case. This includes: historical financial performance, revenue and cost projections, cash flow forecasts showing use of proceeds, key metric trajectories (ARR, unit economics, retention), and the scenario that demonstrates the path to the next milestone.

For UK startups, the fundraising ecosystem includes UK-specific elements: SEIS and EIS tax relief for investors (providing 50% and 30% income tax relief respectively), the Seed Enterprise Investment Scheme, and regional VCs with specific mandates.

Real-World Example

A UK SaaS company at £2.4M ARR raises a £5M Series A from a London-based VC at a £20M pre-money valuation. The FP&A team's financial model shows the £5M funding 24 months of runway, during which the company expects to reach £8M ARR. Use of proceeds: 55% on hiring (15 additional engineers and 5 sales reps), 25% on marketing, 20% on infrastructure and operations. The model shows break-even at month 20 with £1.2M remaining cash.

Manage funding round in Grove FP

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FAQ

Frequently Asked Questions