A 40-person e-commerce company in Leeds with £2.8M revenue. The business is profitable but cash-tight due to inventory purchasing cycles. The finance team runs a weekly 13-week cash forecast to ensure the company never drops below its £50k minimum cash threshold.
Example data
Receipt timing is lumpy because key retail customers pay on 30-day terms. Week 4 shows a large receipt from a quarterly settlement with the largest customer.
Payroll runs fortnightly, hitting in weeks 2 and 4. This is the most predictable outflow and anchors the cash forecast.
The lowest projected balance is £131k in week 3, comfortably above the £50k threshold. The forecast gives 13 weeks of advance warning if that changes.
Formulas
Closing Balance = Opening + Total Receipts - Total PaymentsThe fundamental cash equation. Each week's closing balance becomes the next week's opening balance, creating a chain of cash visibility.
Customer Receipts = Invoiced Revenue * Collection Rate by WeekReceipts are modelled based on invoice aging. Typically 40% collected within 7 days, 35% at 14 days, 20% at 30 days, and 5% at 60+ days.
Minimum Cash Alert = IF(Closing < £50k, "ALERT", "OK")A conditional check ensures the team is alerted if projected cash drops below the £50k minimum threshold at any point in the 13-week window.
Analysis
Customisation
Add a VAT payments row if quarterly VAT is material to your cash position
Include a credit facility drawdown line if you have a revolving credit facility
Break customer receipts into segments (retail, wholesale, online) for better forecasting
Add a "worst case" scenario row that delays all receipts by 7 days
Extend to 26 weeks if your business has longer cash conversion cycles
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View exampleFAQ
Thirteen weeks equals one quarter. It provides enough forward visibility to manage working capital and plan for large payments (e.g., quarterly VAT, rent deposits) while being short enough that the forecast remains reasonably accurate.
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