Example

Budget Presentation Example

A 130-person digital agency in London with £9.2M revenue. The CFO is presenting the FY2027 budget to the board of directors. The presentation follows a structured format covering strategic context, P&L summary, key assumptions, departmental allocations, and investment cases.

Example data

Financial model

Budget Summary
FY2026 (A)
FY2027 (B)
Growth
Revenue
£9,200k
£10,800k
+17.4%
Gross Profit
£5,520k
£6,480k
+17.4%
Total OpEx
(£4,600k)
(£5,300k)
+15.2%
EBITDA
£920k
£1,180k
+28.3%
EBITDA Margin
10.0%
10.9%
+0.9pp
Headcount (Year End)
130
148
+18
Revenue

The 17.4% growth target is built bottom-up from client pipeline, account growth plans, and the new analytics product. The top-down board target was 15%; the bottom-up plan exceeds it.

EBITDA

EBITDA improvement of 28.3% demonstrates that the growth plan is not just about top-line expansion but also about margin improvement through operating leverage.

Headcount (Year End)

Net 18 new headcount accounts for 22 new hires minus 4 expected leavers (based on historical 3% annual attrition). All hires have business cases attached.

Formulas

Key formulas

fxRevenue Growth = 17.4% (vs 12% in FY2026)

Budget assumes acceleration from 12% to 17.4% growth, driven by expansion into financial services clients and a new analytics product offering launching in Q2.

fxOperating Leverage = Revenue Growth - OpEx Growth = 2.2pp

Revenue growing 2.2pp faster than OpEx demonstrates operating leverage. This drives EBITDA margin expansion from 10.0% to 10.9%.

fxInvestment = 18 new hires * £65k avg loaded cost = £1.17M

The headcount investment is the largest budget decision. The 18 hires are split: 8 delivery, 5 sales, 3 product, 2 G&A. All hires have specified start dates and ramp periods.

Analysis

What makes this example good

Year-over-year comparison puts the budget in context
Operating leverage explicitly shown, not just revenue growth
Bottom-up build validated against top-down targets
Every major investment has a specified business case
Headcount plan accounts for attrition, not just gross hires

Customisation

How to adapt for your business

1

Add a "key assumptions" slide listing the 5-10 critical assumptions

2

Include scenario analysis showing upside and downside ranges

3

Add a quarterly phasing slide showing when revenue and costs land

4

Include departmental budget summaries for each major cost centre

5

Add an "investment cases" appendix with ROI for each major initiative

Common variations

  • --Zero-based budget presentation requiring justification of every line
  • --Rolling budget presentation that replaces annual planning
  • --Growth-focused presentation emphasising revenue acceleration
  • --Cost-optimisation budget focused on margin improvement

FAQ

Frequently asked questions

Follow this structure: (1) Strategic context and objectives, (2) Revenue plan with key assumptions, (3) P&L summary with year-over-year comparison, (4) Key investment cases, (5) Headcount plan, (6) Scenario analysis (base/upside/downside), (7) Cash flow and runway implications. Keep it under 15 slides.

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